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DDR announces new name, tagline and brand identity
Beachwood, Ohio -- Developers Diversified Realty Corp. announced Monday that it will officially change its name to DDR Corp., and adopt its New York Stock Exchange ticker symbol and most commonly referred identity, DDR, as its official brand name.
The company also unveiled a new logo, tagline and brand identity.
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Dunkin’ Donuts looks to expand West
New York City -- Dunkin' Donuts is looking to expand in the western part of the country. The chain said it is actively seeking franchisees for parts of Colorado, Texas, Nebraska, Oklahoma and New Mexico, regions in which the Dunkin barely has a presence.
To entice would-be franchisees, the company will offer reduced royalty fees and extra money for local advertising.