Shopper Marketing / Engagement

Beauty sales are on the rise — particularly in two channels.

Giant Eagle Inc. has a new partner to help it deliver targeted digital offers to customers.

Digital offers are key for shoppers who are cautious about their spending.

Target Corp. is making it easier and more rewarding for social influencers to promote its products.

Dollar General is enlisting the help of two partners to provide advertisers on its retail media network a single way to conduct campaigns across the customer journey.

With the digital world playing an integral part in consumers’ day-to-day lives, the path to purchase has changed fundamentally.

The Home Depot Inc. is linking its Orange Apron Media retail media network to two popular social media platforms, including an industry-first partnership.

Four major retailers are all teaming with Google to launch agentic artificial intelligence services and solutions.