Marketing Tactics

The 7% same-store sales increase Target reported in February was achieved with only a slight bump in promotional activity, according to the latest monthly data from research firm Market Track. Conversely, the number of ad pages that such competitors as Walmart and Kmart ran increased at twice the rate as Target, while Kohl’s and Macy’s declined. To view Market Track’s recap of February promotional activity at Target and other top retailers, click here.

New York City -- A report released Wednesday by Capital Business Credit said that importers who sell to America's major retailers are preparing for a significant uptick in consumer spending this spring and summer.

ANAHEIM, Calif. — Pacific Sunwear of Calif. Inc. reported Tuesday that its loss for the quarter ended Jan. 28 widened to $38.1 million, compared with a net loss of $35.2 million a year earlier. Sales dipped 1% to $234.2 million from $237.6 million, missing Wall Street’s expected revenue of $245.9 million.

PacSun has been in the throes of a right-sizing effort, working to build sales while closing underperforming stores. The company closed 87 stores during fourth quarter and ended fiscal 2011 with 733 stores.

The number of eco-labels in the marketplace continues to grow. According to Ecolabelindex (http://www.ecolabelindex.com/, Oct 27), 426 labels circulate in 246 countries and 25 industries. Most commentators are quick to point out the negative consequences: consumer confusion, disinterest and mistrust. However, there is a growing wave of large companies that pursue product certification to appeal to and meet compliance demands from their B2B customers, including retailers.

DAYTONA BEACH, Fla. — NASCAR has honored Office Depot with the 2011 NASCAR Driving Business Award for its leadership  and results through their participation in the NASCAR Fuel for Business Council (NFFB). 

The award was bestowed upon NASCAR’s Official Office Supply Partner at a ceremony in Las Vegas during the most recent NFFB Council Meeting. Office Depot is also the co-primary sponsor of reigning NASCAR Sprint Cup Series champion, Tony Stewart, and the No. 14 Office Depot/Mobil 1 Chevrolet.

New York City -- A Tuesday report by Venture Beat said that Sephora is testing an iPad program in 20 stores during the month of March.

Sephora’s goal, according to the report, is to provide extra product details that could only be offered through the Internet, such as reviews and specific product information.

“We see a high overlap between Apple products and our consumers,” Julie Bornstein, senior VP for Sephora Direct, told VentureBeat.
 

The outside world doesn’t have a lot of visibility into the bench strength of Target’s leadership team beyond the top tier of executives so it’s hard to know whether the company has the talent it needs to fill the void created by high profile defections to rival JCPenney.

Lawrenceville, Ga. -- Indianapolis-based Simon Property Group and its real estate platform The Mills announced that a newly expanded 20,000-sq.-ft. Forever 21 will open at its value retail destination Discover Mills, located in Atlanta.

The enlarged Forever 21 is slated to open summer 2012 near Entry 5 across from Nike Factory Store.

“An expanded and relocated Forever 21 enhances our value retail mix and the overall shopping experience at Discover Mills,” said Karl Woodard, general manager of Discover Mills.