Marketing Tactics

Seattle -- A report by Bloomberg said that Nordstrom Inc. will introduce an ongoing free shipping program for all purchases made at its department stores starting next week.

The program was unveiled just months after Nordstrom introduced standard free shipping and returns on its online orders. It was the first department store chain to do so.

Overall, February witnessed a year-over-year decline in total flyer circulation per market as well as pages per market. Conversely, the biggest change in this month was witnessed by Walmart, which saw a considerable jump in flyer circulation as well as the number of pages. This dramatic increase of 122% increase in flyer drop was mainly due to the two extra flyers dropped in the second and fourth week of February this year unlike the previous year.

NEW YORK — McDonald’s, Whole Foods Market and Best Buy are among the retailers participating in a new American Express program that allows shoppers to load discounts onto their American Express cards via Twitter.

Jacksonville, Fla. -- Apparel retailer Body Central Corp. reported Thursday that net income for the fourth quarter more than doubled to $6.1 million, compared with $2.7 million a year earlier.

Revenue surged 20% to $80.7 million, edging Wall Street’s expected $80.5 million in revenue.

For the year, net income more than doubled to $19.7 million from $9.8 million, and revenue rose 22% to $29.7 million.

To be successful, growth strategies must go beyond theoretical strategic platitudes, proprietary consumer and shopper insights, robust analytics, and innovative growth platforms; they ultimately must be measurable. To be successful in today’s fast changing world, CPG companies and retailers need to be able to quickly confirm that their strategies are working and, if they are not, quickly regroup and adapt. Strategies today need to be living, evolving blueprints that are continually tested, measured, and reinvented.

Los Angeles -- Guess Inc. has grabbed onto the Pinterest social media tool to launch a new contest for its customer base.

The “Color Me Inspired” contest, for which Guess collaborated with four style bloggers, invites the Pinterest community to showcase how color inspires them for a chance to win a pair of color-coated denim from the Guess spring collection.

The one-week Pinterest campaign kicked off on March 8.
 

New York -- McDonald’s, Whole Foods Market and Best Buy are among the retailers participating in a new American Express program that allows shoppers to load discounts onto their American Express cards via Twitter.

Seattle -- Starbucks will open its largest location in Europe, in the center of Amsterdam, on March 9. The 4,500-sq.-ft. store is located in the vault of the historic Amsterdamsche Bank, a landmark building on Amsterdam’s famous Rembrandt Square.