In-Store Media

The new promotional effort from Coach features a digitized version of rapper Lil Nas X, as well other CGI-generated influencers that are both real and virtual.

Pacsun is timing the introduction of a new group of creative advisors to coincide with its spring/summer 2024 campaign.

American Freight has updated its brand with a new visual identity and an integrated broadcast and digital campaign that aims to create a more fun and engaging shopping experience.

The selection and timing of music retailers choose to play for shoppers can significantly influence customer engagement with the brand.

Dave Kimball, CEO of Ulta Beauty, detailed the ways in which the retailer is attempting to stay ahead of the curve by listening to its customers.

Retail media networks are coming of age and will feature prominently at NRF 2024: Retail’s Big Show in January.

Despite a slowdown in inflation, grocery shopping remains a financial burden for many.

A new survey reveals that retailers and brands have very different views on how retail media networks have been performing so far.