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In-Store Media

  • Crossmark creates new brand experience group

    BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

  • Walmart exec joins signage board

    James Cordero, senior director of Walmart’s Smart Network, is among four new appointees to the advisory board of the Digital Signage Expo.

  • TPN adds Shamberg to team

    Retail marketing agency, TPN, part of the Diversified Agency Services division of Omnicom, named Scott Shamberg SVP of growth and emerging commerce.

    TPN said the addition of Shamberg would help the firm stay ahead of the curve as the retail and commerce landscape continues to evolve.

  • ODP to sponsor Aspen X Games

    ASPEN, Colo. — Office Depot has announced its sponsorship of the 2013 X Games in Aspen. 

  • Office Depot unveils See Jane Work spring collection

    Boca Raton, Fla. – Office Depot has launched the See Jane Work spring collection, featuring stylish organization products and desk accessories, available exclusively at its physical stores and website.

    Entrepreneur Holly Bohn-Weiss created the collection, which caters to female customers, because she felt the selection of desk accessories that resonated with her style and personality were limited.

  • Fashion retailer gets ready for catwalk

    NEW YORK — Lord & Taylor is teaming up with Lifetime's Project Runway for the show’s eleventh season, making it the show’s exclusive retail sponsor.

  • Lord & Taylor signs on as exclusive retail sponsor for 'Project Runway'

    New York - Lord & Taylor is teaming up with Lifetime's popular "Project Runway" television show for the program’s eleventh season, making it the show’s exclusive retail sponsor.

    As part of the sponsorship deal, the show will feature a custom-built “accessory wall” featuring an assortment of Lord & Taylor’s shoes, handbags and accessories, which contestants will use to complete their looks during each challenge.

  • Pitney Bowes survey finds younger consumers open to QR codes

    Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

    QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.

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