Social Media

Washington, D.C. -- The National Retail Federation has launched a year-long advocacy campaign to advance a “Jobs, Innovation and Consumer Value Agenda” on behalf of the U.S. retail industry.

WASHINGTON — The National Retail Federation has announced a major year-long campaign to help support the retail industry and the jobs it helps create. A centerpiece of the campaign – which will include lobbying, grassroots, advertising, social media, earned media and more – is www.RetailMeansJobs.com, an interactive web site and action center designed to encourage engagement on behalf of the retail community’s agenda.

BENTONVILLE, Ark. — Sam's Club announced the launch of Simply Right Baby Care, which will be part of its Simply Right health and wellness brand.

The Simply Right Baby Care line will include premium diapers, premium wipes and infant formula.

MOORESVILLE, N.C. —  Following a disappointing second quarter and a pledge to improve going into the second half of the year, Lowe's has launched a new brand strategy to help better position itself as a market leader in home improvement retailing. The company's new tagline, "Never Stop Improving," will replace "Let's Build Something Together," in a new advertising campaign that launched Monday.

Widespread reports surrounding the launch of the Missoni for Target brand last week had surging demand causing the company’s website to crash and stores disappointing customers because they prematurely ran out of merchandise. The unexpected run on Missoni even prompted the company to take the unusual step of issuing a public statement.

HOFFMAN ESTATES, Ill. — Kmart announced that it is launching the Latina Smart Fund in celebration of National Hispanic Heritage Month. Promoted through Kmart's Latina Smart Facebook page, the Latina Smart Fund will award $25,000 in scholarships to graduating high school seniors and/or students currently enrolled in college, technical or trade schools.   

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot. 

NEW YORK – Holiday music playing throughout Toys “R” Us’ flagship store in New York City’s Times Square helped set the stage for chairman and CEO Jerry Storch’s take on what’s to come this season.