Social Media

Folgers is leveraging social media for its latest ad campaign, called “The Best Part.” The interactive strategy encourages users of the brand to read and share positive news through social news feeds.

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.

American Eagle – ‘Rock Your Walk’

A new marketing campaign from Fruit of the Loom called “Start Happy,” includes an innovative LinkedIn component that rewards those who start a new job with free underwear.

The LinkeIn component is called, “Fresh Gigs,” and runs through the month of October and builds on the central premise of the campaign which is that underwear has the ability to influence the entire day, thus the “Start Happy,” tag line.

Denton, Texas — Cencor Realty Services has named Carrie Carter director of marketing for Golden Triangle Mall in Denton, Texas. Carter’s new responsibilities include creating and executing the mall’s marketing, public relations, advertising and social media programs. She will also support the mall’s current renovation through the development of marketing, collateral and presentation materials.

New York -- Instagram is adding advertising to its application. The popular photo-sharing app, which was acquired by Facebook last year, informed users about the change on its blog.   

Goleta, Calif. -- Teva has opened its first retail location, at Orlando Premium Outlets, in Orlando, Fla. The store features footwear for travel and everyday adventure, from sandals and trail shoes to sneakers, boots, and water shoes.  

Columbus, Ohio – DSW, Inc. is opening four new stores on Oct. 10. The stores will be located in Muskegon, Mich., Rochester, Minn., Boardman, Ohio, and Knoxville, Tenn.

Customers will be eligible to participate in DSW Rewards, a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in the Shoe Lover community on Facebook to receive exclusive offers and giveaways.

Los Angeles – The Coffee Bean & Tea Leaf has experienced significant lift across key social metrics such as local Facebook fans and impressions using the MomentFeed location-based marketing platform.