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COLUMBUS, Ohio — Big Lots, North America's largest broadline closeout retailer, has launched its sixth annual Lots2Give program to benefit schools in need of financial support. 

FORT WORTH, Texas — RadioShack is teaming up with Beats By Dr. Dre, the popular brand of headphones and HD sound systems, on a new advertising campaign featuring recording artist Robin Thicke's hit single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.

The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.

GOODLETTSVILLE, Tenn. — Dollar General and Procter & Gamble are teaming up to honor a Florida mom as its official Every Day Hero for the month of May.

PORTLAND, Ore. — ShopIgniter, a company that enables digital marketers to connect brands with social and mobile consumers, is bolstering its executive team, on the heels of updating its platform.

CHICAGO — Icing, the jewelry and accessories brand founded by Claire's in 1996, is about to get a branding makeover.

The new branding program includes an updated store design, new brand visual identity, modernized logo and the brand's first ever e-commerce enabled website. The brand seeks to establish itself as a destination for fashionable jewelry, accessories and expert style advice for young women ages 18 and older.

SHELTON, Conn. — Hawaiian Tropic has retired its Miss Hawaiian Tropic Bikini Contests and is looking for a woman who will serve as the "new face" of the brand, which is owned by Energizer Personal Care, a division of Energizer Holdings.

The brand, which has introduced new formulas and packaging, is launching the contest through Facebook, and the winner will become its new spokeswoman. The contest takes place from May 6 through May 31.

NEW YORK — Macy’s is turning to its customers for its next commercial, the retailer’s first national crowd-sourced spot created in celebration of America by Americans. 

HANOVER, Pa. — Synder’s of Hanover is using the 30th anniversary of National Pretzel Day to create a series of nationwide events to engage with consumers.

CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

Cleveland -- Forest City Enterprises said that, as its Short Pump Town Center celebrates 10 years in the Richmond, Va., market, it has launched a “Drawing Board” on Popularise, an online crowdsourcing and community engagement tool that focuses on real estate development.