Retailer Campaigns

The spin-off of Old Navy is great news for the brand in that it will no longer have its success consistently outweighed by the sluggish performance of the Gap.

Adults under 30 have a different notion of “brand loyalty” than other consumers.

A new study of chief marketing officers reveals the brands these executives think do the best job of omnichannel engagement.

For the 18th consecutive year, global powerhouse CBRE was named the No. 1 commercial real estate brand by The Lipsey Company, a real estate training firm.

Consumers usually decide on purchases in a place close to their hearts, according to a new survey.

One particular aspect of online customer communications leads to increased loyalty, according to a new study from Forrester and Listrak.

Omnichannel marketing platform Valassis has advice for retailers who don’t want to be lonely during the Valentine’s Day shopping season.

Although Tapestry traded well in 2018, these results show that it stumbled during the most important retail period at the end of the year.

After a long run of fairly mediocre performance, Ralph Lauren has finally delivered a solid set of numbers.

The nation’s largest arts and craft retailer is teaming up with a major cruise line company.