Retailer Campaigns

Home furnishings retailer West Elm is partnering with fashion rental giant Rent the Runway to create a new channel for its goods.

Barbie is celebrating her 60th birthday by taking her act on the road, specifically to Walmart parking lots across the nation.

Off-price retailer TJ Maxx is partnering with Instagram and several celebrities to bring interactive fun to its promotions.

Barnes & Noble Inc. swung to a profit in the third quarter amid higher-than-expected comp sales, but the bookseller is wary about the remainder of the year.

The spin-off of Old Navy is great news for the brand in that it will no longer have its success consistently outweighed by the sluggish performance of the Gap.

Adults under 30 have a different notion of “brand loyalty” than other consumers.

A new study of chief marketing officers reveals the brands these executives think do the best job of omnichannel engagement.

For the 18th consecutive year, global powerhouse CBRE was named the No. 1 commercial real estate brand by The Lipsey Company, a real estate training firm.

Consumers usually decide on purchases in a place close to their hearts, according to a new survey.

One particular aspect of online customer communications leads to increased loyalty, according to a new study from Forrester and Listrak.