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Shopper marketing Canadian style
Walmart Canada has selected DiJiPOP to provide on-demand shopper marketing technology solutions for its e-commerce site and to help power digital shelf space monetization efforts. DiJiPOP’s solution will complement Walmart Canada’s current advertiser program and provide a fully automated platform to more effectively connect brand marketing dollars with digital shelf space while integrating with the retailer’s existing proprietary vendor portal. Doing so will allow suppliers to reserve premium shelf space on the site.
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Bakehouse to open in Meatpacking District
New York City -- TF Cornerstone said it has signed a 10-year, approximately 3,500-sq.-ft. lease with Bakehouse at 113 Horatio Street, in the Meatpacking District of New York City.
In addition to the ground floor, the bakery will occupy approximately 3,500 sq. ft. of the building’s basement and will primarily be wholesaling cakes and pastries to the hotel and restaurant industry. The space will also be built out to accommodate a café/bakery and a French bistro-style restaurant which is anticipated to open this spring.
