Packaging

WESTBOROUGH, Mass. — BJ's Wholesale Club is capitalizing on the growing demand for locally-grown produce by launching its "Farm to Club" program in each of its 195 clubs in 15 states. Rolling out this spring and summer, the Farm to Club program includes a variety of fresh fruits and vegetables that will be clearly marked with a special "Farm to Club, Locally Grown" seal.

ST. PETERSBURG, Fla. — "Desperate Housewives" star Eva Longoria will debut her second fragrance, EVAmour by Eva Longoria, on HSN, HSN.com and HSN Mobile on March 29.

"EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent...just like the HSN customer," said Longoria. "I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power."

It isn’t easy being green. Just ask the folks who have to make sure retailers have the science, compliance infrastructure and audit protocols in place to ensure eco-labels are iron-clad. For an insightful look at the issues of eco-labels and the certification process that underpins the validity of such claims, check out this column from Deloitte Consulting executive Chris Park. . 

The number of eco-labels in the marketplace continues to grow. According to Ecolabelindex (http://www.ecolabelindex.com/, Oct 27), 426 labels circulate in 246 countries and 25 industries. Most commentators are quick to point out the negative consequences: consumer confusion, disinterest and mistrust. However, there is a growing wave of large companies that pursue product certification to appeal to and meet compliance demands from their B2B customers, including retailers.

PLEASANTON, Calif. — In effort to further its commitment to sustainability, Safeway's brand Softly bath and facial tissue and Ultra Thirsty paper towels are now certified by the Forest Stewardship Council and the Rainforest Alliance. 

Safeway's paper products earned the FSC seal by being produced from fiber sourced from suppliers who have been independently certified to follow the strictest standards in sustainable, ethical forestry management and production chain controls. 

ST. PETERSBURG, Fla. — Celebriy Chef Curtis Stone will debut his Kitchen Solutions line March 16 to 17 on HSN. Stone will appear live on HSN during a special one-hour preview at 1 p.m. (EDT) on March 16 and throughout the day on March 17 as part of the multi-channel retailer's "24 Hour HSN Cooks Event."  

Los Angeles -- Guess Inc. has grabbed onto the Pinterest social media tool to launch a new contest for its customer base.

The “Color Me Inspired” contest, for which Guess collaborated with four style bloggers, invites the Pinterest community to showcase how color inspires them for a chance to win a pair of color-coated denim from the Guess spring collection.

The one-week Pinterest campaign kicked off on March 8.
 

Coral Gables, Fla. -- A University of Miami study found that the display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website influences a consumer’s buying decision.