Packaging

LONDON — In honor of Queen Elizabeth's Diamond Jubilee, Asda's George division has created an exclusive, limited edition Big Jubilee Lunch t-shirt for women.

NEW YORK — Kara Laricks has been named the first winner of NBC's reality competition show, "Fashion Star," and as part of her prize, the designer will launch an exclusive collection at Macy's that is available at 110 Macy's stores across the country and on Macys.com for a limited time.

"We are extremely excited to have NBC's "Fashion Star" winner Kara Laricks collection sold exclusively for Macy's," said Martine Reardon, chief marketing officer for Macy's. "This show has been an amazing

IndyCar driver Dario Franchitti will honor sponsor Target's 50th anniversary by using the using the number 50 on the car he will use at the Indianapolis 500. The car will feature a paint scheme that uses the Target bullseye in place of the zero. Franchitti regularly uses the No. 10 car. Read more.

 

NEW YORK — New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

Lakeland, Fla. — Publix has achieved the eco milestone of saving more than 2 billion grocery bags since mid 2007. The company said it achieved this goal by training front service clerks and cashiers to increase the number of items per bag, implementing bag reduction goals for each store, holding communication campaigns to encourage the use of reusable bags and donating reusable bags to non-profits and partner organizations throughout the Southeast.

Montvale, N.J. -- A&P president and CEO Sam Martin will star in the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store, the company said Wednesday.

The campaign’s theme is “shopping just got a whole lot better,” and it will mark the first time that A&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores.

ST. PETERSBURG, Fla. — HSN is launching an exclusive collection of fashion jewelry inspired by some of Universal Pictures' most iconic films. In celebration of the legendary studio's centennial anniversary, The Universal Vault Jewelry Collection—consisting of necklaces, bracelets, rings, earrings and pins—is designed to bring to life the romance, adventure and prestige of the past 100 years in film, HSN said. In 2012, Universal will be restoring and re-releasing 13 of its most well-known films.

Cirrus Healthcare has introduced a new line of earplugs featuring SpongeBob SquarePants. According to the company, these earplugs, which can be used for swimming, showering, or noise reduction, are made with soft silicone and are the only ones of their kind to use ACTIValoe.

SpongeBob SquarePants earplugs come in packs of three and six printed reusable pairs in a waterproof  carry case, with an SRP of $5.49. Suitable for all ages, they are available in CVS and other selected retailers from July onwards.