Packaging

New York City -- Starbucks unveiled a new logo Wednesday, dropping the circle with the words “Starbucks” and “Coffee” that surround its signature mermaid.

Starbucks, celebrating its 40th anniversary this year, said the changes represent a fresh look for the company as it begins the next chapter in its history and emphasizes selling Starbucks-brand products in supermarkets and other channels beyond its retail stores.

Not sure why parents of a newborn would want to share images of their child with throngs of people gathered in Times Square or motorists in Los Angeles, but in these celebrity-obsessed and digitally-enabled times a lot of behaviors defy logic.

Be that as it may, Target devised a novel brand-building campaign that allowed parent to essentially share images of their baby with a universe of complete strangers as opposed to the more discrete tradition of limiting viewings to family and a close knit group of friends.

MOORESVILLE, N.C.  - Lowe’s announced that it is the first national retailer to offer consumers the industry’s first and only Energy Star-rated LED A-Line bulb. 

The GE Energy Smart 9-watt LED light bulb is rated to last more than 22 years, according to Lowe's, and is priced at $34.98.

BEVERLY HILLS, Calif.  - Raymour & Flanigan announced the arrival of the Kathy Ireland Home brand to its collection of furniture products. The line will be available in the first quarter of 2011.

GLENDALE, Calif., and AMSTERDAM, N.Y. — Beech-Nut and Disney Consumer Products have teamed up to unite nutritious foods with characters that toddlers love.

Beech-Nut's new line of products feature Winnie the Pooh characters, including the namesake bear and his pals Piglet and Tigger.

The Beech-Nut toddler food is fortified with vitamins and minerals and contains valuable nutrients, fiber, whole grains, real fruit, real yogurt, real vegetables and protein. The line features meals, sides, snacks and juices including:

MENOMONEE FALLS, Wis. - Kohl's and Lagardère Active have announced plans to expand the Elle-branded contemporary lifestyle collection into fashion jewelry and beauty. The Elle Bijoux jewelry collection and Elle-branded line of cosmetics will be available exclusively in Kohl’s stores nationwide and Kohls.com beginning spring 2012.

The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.

NEW YORK - Pop music phenomenon Justin Bieber has launched a new line of headphones called "Justbeats by Dr. Dre" exclusively at Best Buy stores in the United States and on BestBuy.com. According to Best Buy the headphones come in Bieber's favorite purple color and are priced at SRP $199.95 for the Justbeats by Dr. Dre Solo Headphone and SRP $119.95 for the iBeats by Dr. Dre Justbeats Edition. Both versions feature ControlTalk, a technology which lets users answer a phone call while listening to music.

AUSTIN, Texas - Whole Foods Market announced that it is offering free overseas shipping of its holiday gift boxes to APO, FPO and DPO addresses.

Available only at www.wholefoodsmarket.com/giftbox, Whole Foods Market offers five different gift boxes that range from $40 to $60 each.