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Clorox targets Hispanic market with new cleaning line
OAKLAND, Calif. — Clorox has launched a new line of products designed to appeal to Hispanic scent preferences and unique approach to cleaning. The Clorox Fraganzia line of products is available now at major national retailers and consists of three products designed to imbue the Hispanic home with welcoming, clean, fresh scents. They are: a multi-purpose dilutable cleaner, toilet bowl rim hanger, and aerosol air freshener.
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Lord & Taylor signs on as exclusive retail sponsor of 'Project Runway'
New York -- Lord & Taylor has entered into an exclusive partnership with Lifetime’s Project Runway for the television shows’ tenth anniversary season.
The partnership includes an exclusive retail sponsorship for the season and a comprehensive integrated marketing program.