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Packaging

  • Google integrated e-reader arrives at Target this week

    Boasting a high resolution screen, long battery life and fast page-turn performance, a new e-reader called the iriver Story HD is set to hit Target stores this weekend. The product is a big deal because it integrates with Google eBooks and Target will be the exclusive retailer of the device, at least for a while as exclusives on hot new electronics items tend to be fleeting.

  • Target wins approval to add bulls-eye to Chicago landmark building

    New York City -- Target Corp. has won approval to put its signature red logo on one of Chicago's most famous buildings. The Permit Review Committee of the Commission on Chicago Landmarks on Thursday approved the chain’s request to allow its bull's eye to be placed on its new store planned for downtown Chicago.

  • Kmart cooks up a deal with Gordon Ramsay

    HOFFMAN ESTATES, Ill. — Kmart that it will be the exclusive retailer for the new Gordon Ramsay Everyday kitchen collection. The collection will debut in stores this fall and will include cookware, dinnerware, cooking utensils and small kitchen appliances.

  • Levi's to 'go forth' with first global campaign

    SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

    According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

  • SC Johnson hopes to wipe away waste with Windex refills

    RACINE, Wis. — SC Johnson has introduced Windex Mini, a concentrated refill pouch that uses 90% less plastic packaging than a traditional 26 fluid ounce trigger bottle.

    According to SC Johnson, data shows U.S. consumers are not keen on refilling their household cleaning bottles and is hoping the launch of Windex Mini will help the company understand why that is the case.

  • Walmart to offer American Idol exclusives

    SANTA MONICA, Calif. — Walmart announced that it will offer four EPs featuring highlights from American Idol Season 10. The EPs are available exclusively in stores and on Walmart.com.

  • Toys"R"Us brings "Toy Story: Hawaiian Vacation" to life

    WAYNE, N.J. — Toys"R"Us announced that it will offer an exclusive collection of toys based on the animated short Toy Story: Hawaiian Vacation, playing in theaters in conjunction with Cars 2.

    Examples in the line include:

    • Sheriff Woody 16-inch action figure dressed in Hawaiian shirt, straw hat and lei. The toy can say 20 phrases when kids pull the string on his back and plays Hawaiin music.

  • Target gets Bear Naked

    LA JOLLA, Calif. — Select Target stores are now the exclusive retailer of Bear Naked's newest breakfast cereal.

    Bear Naked Nut Cluster Crunch comes in honey almond and maple nut variety is available for a suggested retail price of $3.99.  

    Bear Naked, which specializes in natural food products, was designed to give busy, active people the natural energy they need to make the most of their morning.

  • Safeway private label makes record-breaking debut

    PLEASANTON, Calif. — Safeway celebrated National Picnic Day on Monday by breaking the Guinness World Record for longest picnic table and debuting its new private-label brand.

    The record-setting picnic, held at the Marina Green in San Francisco, featured Safeway's Open Nature, a newly launched line of all-natural foods that includes meat and poultry, bread, yogurt, ice cream and salad dressing products, that were prepared by Food Network chef Tyler Florence. Safeway also succeeded at building a table exceeding 305 ft.

  • Target gets Beyoncé exclusive

    MINNEAPOLIS — Target announced that an exclusive version of Beyoncé fourth solo album '“4” is now available for pre-order at Target.com/Beyonce and will be offered at Target stores nationwide and online beginning June 28. A digital version of the deluxe edition is available at Target.com. 

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