Mobile Marketing

ST. PETERSBURG, Fla. — "Desperate Housewives" star Eva Longoria will debut her second fragrance, EVAmour by Eva Longoria, on HSN, HSN.com and HSN Mobile on March 29.

"EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent...just like the HSN customer," said Longoria. "I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power."

NEW YORK — During the 2011 holiday season, the top retail applications and websites combined — including Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60% of smartphone owners, according to Nielsen.

“The majority of smartphone owners used their devices for shopping this past holiday season,” said John Burbank, president of strategic initiatives at Nielsen. “Mobile shopping has reached scale and is only going to grow as smartphone penetration continues to rise.”

Boston -- Wifarer said Tuesday that it has partnered with Boston’s Prudential Center to deliver promotions and deals to customers based on their location inside the shopping center, as well as to provide insights into visitor traffic and venue usage.

Wifarer’s indoor positioning technology uses a venue’s WiFi infrastructure to pinpoint the inside location of a user’s smartphone within four and a half feet and without burdening large venues with extraneous hardware, infrastructure or extra WiFi needs.

DEERFIELD, Ill. — Walgreens customers can now access exclusive offers when they check in at any Walgreens store through Foursquare.

The drugstore chain said customers that check in via Foursquare instantly will receive a unique scannable coupon via their smartphone, which is redeemable in the store and does not require texting, reply or other steps.

Deerfield, Ill. -- Walgreens on Tuesday announced the availability of an exclusive new offering for customers that check in at any Walgreens store nationwide through Foursquare.

The drugstore chain said customers that check in via Foursquare instantly will receive a unique scannable coupon via their smartphone, which is redeemable in the store and does not require texting, reply or other steps.


New York City -- A Tuesday report by Mobile Commerce Daily said that Victoria’s Secret is furthering its m-commerce initiative by running mobile commerce-enabled ads that allow consumers to shop directly from their handsets no matter where they are.

The ads are running within Us Weekly’s mobile site.

Two different ads encourage consumers to tap on the ad to be redirected to the company’s landing page, where they can shop the advertised promotions.

By Laura Marriott, CEO, NeoMedia Technologies, [email protected]

By Laura Marriott, [email protected]