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Mobile Marketing

  • QR Codes: The Retailers’ Secret Weapon

    By Laura Marriott, [email protected]

  • QR Codes: The Retailers’ Secret Weapon

    By Laura Marriott, CEO, NeoMedia Technologies, [email protected]

  • On the Fence

    A shopping center owner and manager is on the cutting edge of mobile marketing. DDR Corp., which owns and manages 538 value-oriented shopping centers in the United States, Puerto Rico and Brazil, is testing a service in select properties that combines physical retail assets with location-based mobile marketing.

  • Focus on: E-commerce Trends

    Retailers should expect online purchases to become a bigger piece of retail sales, particularly in the key fourth-quarter period, where they could soon represent as much as 20% of holiday sales, according to Sucharita Mulpuru, VP and principal analyst, Forrester Research, and a leading expert on e-commerce and trends in the online shopping space.

    “The pie for bricks-and-mortar retail is shrinking,” Mulpuru said during a presentation at the National Retail Federation’s 101st Annual Convention & EXPO in New York City.

  • Survey: 3-out-of-4 people shopping with tablet in hand respond to on-site messaging

    SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday.

  • Texting takes top billing

    At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

    Westfield mall patrons are invited to text “spree” and their email address in order to be entered into a drawing for a $1,000 shopping spree. The text also opts them in to receive ongoing alerts and up to four messages per month from Westfield.

    Opt-out is easy, requiring only a “stop” text to a designated number.

  • @WAGSocialCare: Walgreens creates dedicated site for Twitter customers

    DEERFIELD, Ill. — Walgreens on Friday launched @WAGSocialCare, a Twitter customer hotline that takes on complaints and praise from Walgreens customers via the social media site. The site is being followed only by 20 "tweeters" through Monday, as compared with the more-than 90,000 who follow Walgreens' corporate Twitter account.

  • Report: Walgreens utilizes mobile check-in to promote deals

    New York City -- Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

    According to the report, Walgreens sent out 5,000 messages in January via Twitter stating: "Check out Halls' new cough drops in the cold aisle."

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