Loyalty Marketing

SALISBURY, N.C. — Food Lion customers can support their favorite schools when they participate in the MVP Classroom Rewards program.

When customers shop with their MVP Cards, a portion of their grocery bills spent only on qualified store brand products is automatically credited to the shoppers' local school of choice. Donations up to $2,500 will be distributed three times per year to schools in January, May and September.

DALLAS — Celebrity stylist Rachel Zoe has designed an exclusive collection of vintage-inspired costume jewelry for Neiman Marcus and Bergdorf Goodman. The collection consists of statement rings, cuffs, necklaces, and earrings.

New York -- J.C. Penney chairman and CEO Ron Johnson on Monday sent out an email to the chain’s customers  detailing how it is returning to the pricing policies its founder James Cash Penney intended.

"While you will see many changes, you can rest assured that we'll never lose sight of our founder's values," Johnson wrote. "When James Cash Penney built his first retail stores over a century ago, he called them 'The Golden Rule,' because treating customers with respect was his highest priority."

MINNEAPOLIS — July same-store sales at Target increased 3.1%, in line with the company’s guidance.

Target credited an increase in average transaction size as the primary driver of a 3.1% same-store sales increase during the July reporting period. An increase in the number of transactions also contributed to a 3.1% gain that was in-line with the company’s guidance for a low to mid single digit increase on top of a July 2011 increase of 4.1%.

Online shopper engagement firm Jingit named former Walmart head merchant John Fleming to their board of advisors this week and offered a view of his career and accomplishments at Walmart that isn’t likely to jive with the recollection of suppliers.

“John pioneered countless initiatives throughout his stellar career at Walmart that took that brand to new heights in the market,” Jingit co-founder Joe Rogness said of Fleming.

Denver -- The majority of consumers are being budget-smart about back-to-school shopping. Not only are they seeking out the best prices, but they’re also shopping early – 48% of shoppers polled said they were beginning their shopping a month before the first bell rings, according to a back-to-school shopping report by ShopAtHome.com, the coupon search engine. The report, which tracks consumer search habits on the site, also shows that 42% of consumers will shop more generic brands than last year.

ARLINGTON, Va. — Whole Foods is spreading the word on the benefits of consuming organic foods and leading a healthy lifestyle, by teaming up with educational media brand, PBS Kids to launch the "Fantastic Organic" campaign.

NAPERVILLE, Ill. — With new clothes and supplies topping the list of what most parents are shopping for during back-to-school season, it makes sense that OfficeMax and Old Navy would join forces to maximize their offerings, delivering savings for customers and sales for them.

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.

NEW YORK — Days of cutting back-to-school spending are over, as nearly 9-in-10 consumers plan to spend the same or more, according to Deloitte's annual back-to-school survey.