Loyalty Marketing

Warrendale, Pa. – Rue21 has launched its e-commerce site, Rue21.com. Prices on the site will be the same as prices in the retailer’s stores.

In honor of the launch rue21 is hosting a "Shop & Win" contest in which five winners will receive a $50 gift card by talking about their favorite rue21 items on the internet. Using hashtag #shoprue21.com, fans can post pictures or comments on Facebook, Twitter, Tumblr, Instagram, Pinterest, and Google+.

Welcome to the Web Rue21. The operator of nearly 1,000 stores nationwide has joined the ranks of virtually every other retailer and now sells products via the Internet.

The specialty apparel retailer focused on teens and young adults on Friday announced the launch of their online shopping site Rue21.com.

Fort Worth, Texas -- RadioShack is giving shoppers the power to name their own deals with an interactive application on its e-commerce site where consumers can select the product and pricing, vote on and share the hot deals. On Nov. 27, consumers can redeem a limited number of coupon codes for "Name Your Deal" products at reduced prices.

I’m sure I’m not the only one who has begun to notice some changes in that most iconic of holiday shopping events: Black Friday. From earlier start times, to new and more elaborate marketing and promotional efforts, Black Friday has evolved into something very different than a one-day holiday season kick-off sale. This year, we are already seeing an expansion of that trend, including changes that might give us insights into the mindset of many brick-and-mortar retailers as they prepare for the final sprint to the seasonal finish line.

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

New York – The average consumer will spend $825 on holiday purchases in 2013, a 5% drop from last year. According to the new Brand Keys annual holiday survey, only 19% of shoppers surveyed indicated that they started shopping for the holidays in October, 5% fewer than 2012.

Kimberly-Clark and the National Hockey League have renewed and enhanced their multiyear partnership in North America. In Canada, K-C launched its Home Team Advantage retail activation program this season with participation by their portfolio of brands including Cottonelle, Huggies, Kleenex, Scott and Pull-ups.

By Christian Davies, [email protected]

Meet the most complex shopper of all time – Generation Z. By 2020, today’s 14-19 year olds (Gen Z) will be the largest group of consumers worldwide, making up 40% of the U.S., Europe and the BRIC countries, and 10% in the rest of the world. The needs and behaviors of this group will influence the future of mainstream retail.