Loyalty Marketing

ITASCA, Ill. — Jewel-Osco on Friday announced that the company is observing Hunger Action Month this September with an aggressive campaign to raise food and funds for food banks and food pantries in the retailer's service area.

MEMPHIS — Fred's on Friday launched a holiday layaway plan featuring no fees and a down payment of only $1.

"Fred’s realizes that the current economy presents difficult challenges to its customers and Fred's wants to offer as much assistance as it can," Fred's SVP sales and marketing Dave Mueller said. "That’s why we came up with a layaway plan that — with just one dollar down and absolutely no fees — is unlike any others and will stretch shoppers’ dollars during a time when it will be most welcome."

WOONSOCKET, R.I. — The CVS/pharmacy ExtraCare program, which boasts more than 70 million active members, now gives shoppers the ability to earn bigger rewards on most purchases during the peak fall and winter shopping season.

From Sept. 16 through Dec. 15, ExtraCare members can double their quarterly ExtraBucks Rewards by choosing to participate.

Walmart unveiled its top toy list Friday morning and couldn’t resist taking a shot at Toys "R" Us which launched a toy reservation program earlier in the week.

Walmart said its layaway program and top toy offering gives parents the confidence to shop now for the toys kids want at every day low prices. And in an obvious dig at Toys "R" Us, the press release for Walmart’s top 20 toys declared, "no reservations required: America’s largest toy seller’s hassle-free layaway program begins this Sunday."

Walmart unveiled its top toy list Friday morning and couldn’t resist taking a shot at Toys "R" Us which launched a toy reservation program earlier in the week.

Walmart said its layaway program and top toy offering gives parents the confidence to shop now for the toys kids want at every day low prices. And in an obvious dig at Toys "R" Us, the press release for Walmart’s top 20 toys declared, "no reservations required: America’s largest toy seller’s hassle-free layaway program begins this Sunday."

With shoppers making fewer trips and impulse purchases, the need to influence them earlier and more frequently in the purchase decision-making cycle is critical for sales success. To accomplish this, consumer packaged goods (CPG) retailers and manufacturers are increasingly using cooperative advertising and promotion programs that target shoppers at home when they are most likely to be planning shopping trips and creating lists. As retailers, understanding what your competition is planning for in-home is just as essential to staying competitive as what’s happening in-store.

Bentonville, Ark. -- Walmart on Friday announced its Top 20 Toy List for the upcoming holidays and said the items are available now at Walmart stores in time for the retailer's layaway program, which launches this Sunday. In a social media tie-in, customers who “like” their local Walmart store's Facebook page can begin using the service immediately.

TORONTO — Target is bringing its REDcard Rewards program to Canada. The company announced that its Canadian customers will receive an additional 5% off every day when shopping at Target with its REDcard products, which include the Target Debit Card and Target RBC MasterCard. Similar to the REDcard Rewards loyalty program in the U.S., the additional savings - which apply to almost everything at Target - will be applied instantly at time of purchase.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced that in support of curing type one diabetes and improving the lives of local children, more than 1,300 Kohl’s associates, friends and family will take part in the JDRF Kohl’s Walk to Cure Diabetes on Sept. 15 at the Milwaukee County Zoo.

GRAND RAPIDS, Mich. — Meijer's "Simply Give Week" garnered more than $145,000 in donations from its customers. The effort, combined with the commitment from Meijer to double all donations made Sept. 2 to 8, brought the week's total donation to $437,400, Meijer co-chairman Hank Meijer said.

Meijer launched Simply Give Week to support Hunger Action Month in September and highlights its continuing commitment to hunger relief.