Loyalty Marketing

More retailers are jumping on the Prime Day bandwagon, and successfully snagging sales with their own online summer shopping holidays.

Belk is giving its shoppers a new way to earn rewards.

The retail economy ended the first half of the year on a positive note with a strong set of June numbers.

As consumers increasingly limit their loyalty program participation, retailers need to step up their game to attract and retain members.

In addition to kicking off its fourth annual Prime Day sales extravaganza, Amazon made the headlines for several other stories. Here’s a rundown:

Shoe Carnival’s revamped loyalty program offers new benefits designed to reward its best customers.

As retailers gear up for the biggest shopping seasons of the year, they are stepping up their customer loyalty game to encourage repeat traffic both in-store and online.

Abercrombie & Fitch’s newest partner is a lifestyle hospitality firm that develops, manages and operates cool boutique hotels, restaurants, and nightclubs.