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Events

  • Walmart prevails in union ordeal

    Organized labor was dealt a setback in its attacks on Walmart on Thursday when the National Labor Relations Board sided with the retailer in a dispute involving the United Food and Commercial Workers.

    The UFCW reached a settlement with Walmart stemming from demonstrations the union organized at various Walmart stores on Black Friday. The protests received considerable media attention at the time as the union sought to persuade Walmart employees to walk off the job on the busiest day of the year.

  • Lids to operate temporary Super Bowl stores in New Orleans

    Indianapolis -- Lids Sports Group and the National Football League announced Thursday that Lids will manage multiple retail locations in New Orleans, in addition to operating the principal NFL Shop at Super Bowl Presented by Visa.  

    The temporary stores are located within the French Quarter, Riverwalk, and local NFL host hotels as a means to offer Super Bowl spectators alternate sites to purchase official fan gear prior to the NFL season’s championship game.  
     

  • Food Lion exhibit gives kids taste of grocery biz

    SALISBURY, N.C. — The future grocers of America will get a taste of what its like to work in the industry, thanks to a new, interactive exhibit by Food Lion on display at the Children's Museum in Winston-Salem, N.C.

    Children will be able to go behind miniature-sized counters and cash registers and pretend they are checking out customers. They will also be able to experience three preparation areas to further allow them to imagine they are Food Lion associates.

  • Quaker sports a new deal with NFL

    CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

  • Ikea raise $12M for UNICEF

    CONSHOHOCKEN, Pa. — The Ikea Foundation, with the help of its customers and employees, have donated $12 million to UNICEF and Save the Children for projects that will help create opportunities for children to have access to a quality education.

  • Saks amps up omni-channel strategy

     

    Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels. 

    On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

  • Crossmark creates new brand experience group

    BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

  • Kleenex delivers a gesture of care

     

    BY JASON OWEN

    DALLAS — In the height of the one of the worst flu seasons in recent years, Kleenex is hand-delivering care packs to unsuspecting fans all across North America. Three fans will receive what could be the surprise of a lifetime.

  • Saks’ enhances omni-channel strategy with loyalty program updates and free shipping

    New York -- Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels.
     
    On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

    Other changes include:

  • Crossmark creates new experience agency

    BrandMasters is the name of a new experiential marketing agency created by Crossmark.

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