Entertainment Tie-ins / Licensing

WAYNE, N.J. — Toys"R'Us will be the exclusive retailer of an assortment of toys inspired by Happy Feet 2, RetailingToday.com learned Friday.

Toys available only at Toys"R"Us include talking plush dolls from Thinkway Toys. The 12-inch stuffed birds say phrases from the film when their left wings are pressed. Characters, which are sold separately include Erik, Ramon, Sven and Atticus.

WAYNE, N.J. — Toys"R"Us announced that it has partnered with Nickelodeon Consumer Products for an exclusive line of consumer electronics inspired by the hit Nickelodeon show, "Victorious."

MINNEAPOLIS — Target announced that it  has partnered with fashion and music icon Gwen Stefani to create Harajuku Mini for Target, an exclusive collection featuring apparel and accessories for girl and boy infants and toddlers and tween girls. The first installment of this collection will be available beginning Nov. 13 at Target stores.

New York City -- Apparel manufacturer Weatherproof will open its first Apartment 32 store on Nov. 10, in the SoHo section of Manhattan. The flagship location, which will carry women’s and men’s apparel, will have an unusual “leave your Blackberry at the door” policy.

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

From now through the end of the 2011 holiday season, the mall – which features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 retailers – is showcasing the season with such offerings as an Ice Palace, a free, multi-sensory exhibit with falling snow, interactive elements, footage of arctic animals and landscapes, an Ice Princess and a visit to Santa Claus.

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.

NEW YORK — MG Icon, the joint venture among Iconix Brand Group Inc., Madonna and Guy Oseary announced that that it is looking for the next stars of the national marketing campaign for Macy's exclusive Material Girl brand. The "Lucky Stars" model search will launch on Wednesday, Nov. 2 at Macy's Herald Square in New York and will culminate on Nov. 21 online at www.materialgirlcollection.com.

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.