Entertainment Tie-ins / Licensing

Los Angeles – Guitar Center is launching the fourth installment of its omnichannel “Guitar Center’s Singer-Songwriter,” offering aspiring singer-songwriters across the country the chance to take their careers to the next level, on Sep. 1. The winner of Guitar Center's Singer-Songwriter 4 will have the opportunity to record a four-song E.P with producer Don Was, perform to a national television audience on “Jimmy Kimmel Live,” new gear, $25,000 cash and more.

St. Petersburg, Fla. – HSN Inc. is running "The Fashion Edit," the company's annual fall fashion series, now through Sept. 24. The retailer is partnering with a number of celebrity designers, including Kelly Osbourne, June Ambrose and Emma Fox.

Duck brand is looking to further engage crafty folks with its latest product: the first-ever scented duct tape.

Duck Tape Scents are available in six colors:

Tampa, Fla. -- Hyde Park Village and Art Production Fund will present a public installation by Jessica Craig-Martin, consisting of 46 banners on display at the Tampa luxury retail locale. These public art works will be the first in a series of outdoor exhibitions, and will be on view at Hyde Park Village beginning Sept. 19.

New York -- Gap is returning to television. The brand debuted four commercials that will air on TV, in cinema, in stores and online. Created by Academy Award-nominated director David Fincher, the films were created with Wieden+Kennedy New York as part of Gap's new marketing campaign, Dress Normal. The TV campaign launches in the United States and United Kingdom in the week of Sept. 1.

Hoffman Estates, Ill. – ShopYourWay, the digital loyalty, marketing and shopping platform of Sears and Kmart, is partnering with YouTube celebrities Ricky Dillon and Jenn McCallister. The two social media stars will serve as “curators of cool” on the Shop Your Way site.

Dillon and McCalister collaborated with Shop Your Way to deliver their first semester fashion picks, creating catalogs members can like, follow and share. They have nearly 10 million fans combined on social media networks such as YouTube, Instagram and Twitter.

New York -- Teen apparel retailer PacSun is partnering with content creators from YouTube in a fun back-to-school marketing campaign. The campaign will feature YouTube stars from StyleHaul, an online community of YouTube subscribers dedicated to women’s fashion and beauty, AdWeek reported.

Amazon released the book titles its editors chose to include in the online retailer’s Big Fall Books Preview. The books on the list, which will be released in the coming months, are expected by Amazon to be the most popular 20 books of the season.

The books chosen span genres from fantasy to memoir to history, and everything in between, and include new titles from Jodi Picoult, Steven King and George R.R. Martin — whose “A Song of Ice & Fire” series serves as source material for the HBO series “Game of Thrones.”