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Look Ma, I coulda got you a Kindle
Shoppers looking to buy an e-reader for mom this week had an interesting choice to make. They could pay $149 for a Nook at Walmart or go to Target or Best Buy and pick up a Kindle for $114. Target and Best Buy offered the Wi-Fi-enabled Kindle version capable of holding up to 3,500 books, and Target even featured the device on the cover of its weekly ad with a large photo. Walmart opted for a similar strategy and featured the Wi-Fi-enabled Nook capable of holding 1,500 books for $149 on the cover of its circular.
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Rue21 opens 500th store
Warrendale, Pa. -- Apparel retailer Rue21 announced the opening of its 500th etc! store, in Franklin Mills, Pa. The etc! format was introduced five years ago to highlight the company's expanded accessories category, and has since been incorporated into all new Rue21 stores and remodels.
The five categories of etc! -- footwear, fragrance/beauty, accessories, jewelry, and the area brand of intimate apparel and sleepwear -- are merchandised together in approximately 1,000 sq. ft. within Rue21 stores and have been important in driving incremental sales.