Displays & Signs

By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans). 

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

NEW YORK — Barnes & Noble is promoting the Nook by inviting customers to come into its stores to compare their e-readers with company's own version. Beginning July 1, customers can purchase a Nook, starting at $139, and receive an instant Nook Book collection -- 30 free digital titles valued at $315. 

Lewisville, Texas -- Consumer deal-seeking is here to stay, according to a new report by Parago. The study, Shopper Trend Report: Values, Deals & How Far They’re Willing To Go To Get Them, provides a comprehensive look at the entire deal landscape, from traditional clipped coupons to mobile applications. It finds that deal-finding has evolved from a necessity for cash-strapped consumers to an attractive, trendy activity that all shoppers now pursue. It also examines how these trends will likely continue to affect shopper behavior.

New York City -- O'Neill Clothing, a surf, snow and youth lifestyle brand, will open a flagship in Santa Monica, Calif., on July 8.

Inspired by the oceanfront home of company founder Jack O'Neill's, the store is designed to offer an authentic environment to illustrate the brand’s lifestyle. Window displays showcase one-of-a-kind artwork from O'Neill employees and friends, and the interior is lined with various photography from past decades and current advertising campaigns.

Edmonton, Alberta -- Cabela's will open its first store in Canada’s Alberta province on Aug. 4. It is the second Cabela's to open in Canada.

The 70,000-sq.-ft. store will be built in Cabela's trademark style that showcases the best of the outdoors in a spectacular retail environment. The building's exterior will reflect Cabela's traditional store model with log construction, stonework, wood siding and metal roofing.

BENTONVILLE, Ark. — Walmart announced that it will offer customers savings of 10 cents a gallon on all fuel, gas and diesel at participating Murphy USA and Walmart gas stations.  The reduction is part of a 90-day Rollback program.

New York City -- Limelight Marketplace, an indoor mall in Manhattan, is getting a major facelift. The shopping venue will re-launch in September as a three-story department store called Limelight. Renovation costs will total almost $4 million.

"We want to display Limelight as a 'fashion-forward' venue with sophisticated and modish aesthetics," said developer and owner Jack Menashe. "The restored architecture makes Limelight the distinctive spot that it is -- allowing for an exciting shopping experience.”