Digital Marketing

For the second consecutive year, Mother’s Day spending is expected to reach a new high.

Pacsun is building on two trends it has been actively participating in.

Lululemon Athletica is thinking big as it looks to build on the momentum it gained throughout the pandemic.

Seventy percent of consumers are planning to participate in or attend in-person graduation ceremonies.

A move away from blanket discounts has resulted in big improvements in major e-commerce metrics for J.C. Penney Co. Inc.

Panera is taking the unlimited beverage subscription concept in a new direction.

Charlotte Tilbury is adding several new interactive features to its immersive metaverse shopping experience.

Following two years of digital-only participation, Walgreens is once again celebrating Red Nose Day online and in-store.

As emerging technology capabilities continue to grow and improve, the line between digital and offline personas will blur.

The parent company of two fast-food hamburger retailers is overhauling its customer engagement and loyalty efforts across all stores.