Digital Marketing

Purchase, N.Y. -- A report released Tuesday by MasterCard Advisors said that increased spending in most categories produced a strong holiday season for retailers, with e-commerce and apparel faring the best. Retail sales from Nov. 5 through Dec. 24 rose 5.5% to $584.3 billion over the same period last year, according to MasterCard Advisors' SpendingPulse. The figures, which exclude auto sales, are ahead of industrywide projections for a 3.3% to 4% rise for the holiday selling season.

New York City -- A report released Monday by Advisor One said that while it’s still too early to know the final outcome of the Christmas shopping season, it’s already clear that it’s been a record season for online retail.

Forget looking under the tree Christmas morning. Grab the smartphone and check the inbox for an e-gift card. Walmart this week promoted an offering of 19 customizable e-gift cards as a gift-giving solution that is sure to have appeal to those who wait until Santa is halfway down the chimney. The entire transaction is handled online, from the ordering of the card, to delivery in the recipient’s inbox through redemption, which is only valid for online purchases. 

As holiday promotions heated up in November and shoppers hit the Internet, there was a 44% surge in traffic to Walmart.com when compared with October, according to the online measurement firm comScore. The growth propelled Walmart to the 20th spot on comScore’ November ranking of the top 50 U.S. Web properties. The nearly 52 million unique visitors Walmart.com attracted in November 2010 was 5% more than in November 2009, according to comScore’s data.

Walmart, Target and Best Buy attracted record levels of customers to their websites during November, according to data released this week by the online measurement firm comScore. Retailers have come to expect a surge in traffic to their sites as the holiday approach and during November that proved to be the case and then some.

Hoffman Estates, Ill.-based Sears.com accounted for 6.21% of multichannel Web traffic for the week ended Nov. 27, which included Thanksgiving and Black Friday, according to data released from Experian Hitwise.

The data showed Sears.com received 21.1 million visits for the week, just under JCPenney at 21.5 million visits, or 6.34% of total Web traffic. Walmart topped the list at 25.88% of all Web traffic, or 88 million visits, with Target ranking second at 15.26%, or 51.8 million visits.

The small ad was a little lost on the bottom of page 36 of Target’s 40-page holiday circular this week, but there among an offering of floor care products was a reminder of a Facebook initiative that could be worth as much as $50,000 to the Kids In Need Foundation. The ad encouraged readers to visit Facebook.com/TargetGiveJoy to create a wish list of up to five items for a chance to win a gift card equal in value to those items with Kids In Need receiving a $5 donation for each wish list submitted up to a total of $50,000. The program ends at midnight on Christmas.