Digital Marketing

Shein has launched a resale program that puts a good deal of responsibility in the hands of customers. 

Amazon is taking its holiday toy guide to the next level by adding metaverse and social media features.

Chipotle Mexican Grill is turning to the hottest new Gen Z social network, brick-and-mortar stores, and CashApp with its Halloween promotion.

Now that the Amazon Prime Early Access Sale is over, it’s time to look back and see what the industry can take away from this event.

JCPenney is not wasting any time after Halloween to begin its holiday promotions, and is giving store employees a Turkey Day break.

As consumers continue to face consistently high inflation, discretionary spending will be far less this holiday season than in years past.

Lowe’s Cos. Inc. is partnering with Yahoo to expand its capability to connect advertisers with its customers.

In the first 36 hours of Amazon's Prime Early Access event, customers indicated the event did not mark the end of the holiday shopping season.

HomeGoods is celebrating fall with a unique promotion.

Hot Topic Inc. is partnering with a third-party platform to offer a 360-resale program.