Amazon Prime Day 2023 – what did we learn?Early analysis of Prime Day 2023 results reveals a few key informational nuggets for e-commerce retailers. Strategies to drive profitability and shopper engagementMore than three years after the COVID-19 pandemic shook the world, retail is struggling to keep up with unpredictable consumer behavior. Shopify enables streaming TV purchases Shopify is partnering with streaming TV platform Roku to let retailers sell products directly through Roku ads. Dollar General adds mobile features to cash back program Dollar General is expanding the accessibility of a cash-back program it offers in partnership with Ibotta. TikTok brings content, ads to Redbox TikTok is expanding its reach via the Redbox DVD rental kiosk network. Claire’s goes all in for ear piercing Claire’s is putting a big spotlight on one of its most signature offerings: ear-piercing. ThredUp partners with ‘High School Musical’ star for back-to-school ThredUp is turning to influencers to help drive back-to-school sales. Amazon Prime Day 2023 sets records with nearly $13 billion in sales Preliminary numbers suggest Amazon had a highly successful Prime Day sales extravaganza this year. Ulta Beauty opens livestream events to cosmetics brands Ulta Beauty brand partners have a new opportunity to directly sell to the retailer’s customers. Target taps internal exec to lead marketing Target Corp. is promoting a company veteran to serve as its chief marketing officer. Albertsons pilots dynamic ads across Facebook and Instagram Albertsons Companies is shaking up its digital circular. Walmart offers curated online shopping carts from celebrities Walmart is giving online customers a sneak peek at what celebrities ranging from a star NFL quarterback to a doll with her own upcoming movie are buying. First Previous 55 56 57 58 59 Next Last
