Digital Marketing

Consumers under 25 are more likely to engage in a “traditional” shopping activity over Thanksgiving weekend.

Rebag continues to capitalize on the resale boom.

Dunkin’s new promotional holiday pop-up occupies virtual space.

In today’s disrupted environment, targeting the right shoppers with the right messages is crucial — not only for attracting new shoppers but retaining existing ones as well. 

Walmart is introducing new app features as part of its holiday shopping offering — including scan and shop services on its seasonal toy catalog.

Two retail giants provided interesting insights into how they are working to improve communications and get more personal with shoppers in a presentation at the 2019 Path to Purchase Expo (P2PX) in Chicago.

Another grocer is spiking up their on-demand delivery offering.

Saks Fifth Avenue’s Manhattan flagship is getting “frozen” this holiday season — inside and out.