Digital-first mattress company launches Amazon-only mattress collection

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Digital-first mattress company launches Amazon-only mattress collection

By Deena M. Amato-McCoy - 11/09/2018
Tuft & Needle has expanded its assortment with a new line — but it’s only available to Amazon shoppers.

The digital-first mattress company launched its “Nod by Tuft & Needle” collection, a line of bed-in-a-box mattresses sold exclusively on Amazon’s website. The line, which features twin, twin XL, full size, queen, king and California king mattresses, features pricing that ranges from $275 to $495, according to Amazon’s website.

The deal comes on the heels of the mattress start-up’s recent merger with Serta Simmons Bedding in September. Through the deal, Tuft & Needle’s direct-to-consumer features will be integrated across SSB’s household name brands, which include Serta, Beautyrest, Simmons and Tomorrow.

The new Amazon line complements a section of Tuft & Needle mattresses, pillows and accessories already sold on the online giant’s website. The company already has 25% of its sales filtering through Amazon. Taking the partnership one step further, in August 2017, the startup outfitted its Seattle location with Amazon-branded solutions, including tablets where customers can read product reviews found on Amazon; Alexa-powered Echo devices that answer customer questions, and QR codes that enable one-click purchasing through the Amazon app, according to ReCode.

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