Digital Marketing

A direct-to-consumer intimate apparel brand is generating additional revenue as a result of testing its product messaging.

Gopuff is partnering with a leading third-party retail media network to open its customer base to brand partners.

eBay continues establishing itself as a major player in the collectibles space.

American Eagle is launching music-focused initiatives across major metaverse and social media platforms as part of its fall back-to-school campaign.

Tractor Supply Company is refreshing its Petsense banner and opening its Neighbor’s Club loyalty program to Petsense shoppers.

Staples is turning its mobile app into a single point of access for all of its back-to-school deals and special offers.

As we begin to emerge from the pandemic, one of the most important learnings about commerce is that people want to shop their values and build more genuine relationships with businesses.

TikTok is expanding its capabilities as an advertising platform.