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In-store marketing gets a new taste at Albertsons
SAN DIEGO, Calif. — Consumers are busier than ever and are inclined to spend as little time shopping for groceries as possible, so attracting them enough to stop and sample a new product is a challenge. Albertsons is looking to address that issue by teaming with Daymon Interactions, a consumer event marketing company, to develop a new in-house product sampling and event marketing program.
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Subway opens 400 new locations in August/September, expands green offerings
Milford, Conn. — Subway said Monday that it opened more than 400 sandwich shops during August and September in 44 countries, 36 U.S. states and seven Canadian provinces.
The new restaurants account for more than 480,000 sq. ft. of retail space and bring the total number of Subways to just over 35,300 locations in 98 countries.