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Cross-Merchandising

  • SC Johnson introduces all-in-one cleaning system

    COLORADO SPRINGS, Colo. — SC Johnson is bringing together its cleaning brands in a new, lightweight sprayer.

    The SC Johnson all-in-one cleaning system brings together Windex, Fantastik, Scrubbing Bubbles, Pledge and Shout Carpet. The cleaning system allows users to hold 3-of-the-5 concentrated cleaner cartridges at once in a single hand-held sprayer, allowing consumers to seamlessly clean each room and surface by instantly switching among the cleaners.

  • Kmart entices back-to-college shoppers with layaway deal

    HOFFMAN ESTATES, Ill. — Kmart announced that as part of its back-to-school campaign it would offer college students and their parents the ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.

    The promotion is part of the retailer's "Epic Year, Epic You!" campaign seeks to meet customers' evolving BTS needs.

  • iCarly star helps H-E-B gear up for BTS

    SAN ANTONIO — H-E-B announced that Jennette McCurdy, co-star of Nickelodeon’s "iCarly," will star in its new "Gear Up for Back-to-School" ad campaign. The campaign launched Wednesday and runs through Aug. 31 in Texas.

  • CityTarget in Chicago is shaping up

    The Permit Review Committee of the Commission on Chicago Landmarks last week gave Target the green light to incorporate a number of branding elements to the retail space its first CityTarget store will occupy in the Sullivan Center in downtown Chicago.

    Renderings of the building show red awnings on the building’s exterior and the company’s Bulls Eye logo visible though the windows of the signature rotunda entrance at the corner of State and Madison streets. There are also wide red banners evenly spaced and visible through exterior windows.

  • West Elm to open pop-up shop

    New York City -- Williams-Sonoma’s West Elm brand will open its first ever pop-up shop, in the Georgetown neighborhood of Washington, D.C., on July 14.

    The 3,300-sq.-ft. store will offer a unique mix of products picked especially for Georgetown and with the small living spaces of nearby colleges and universities in mind.

  • New pet project launches at A&P

    MONTVALE, N.J. — A&P has launched a new program offering exclusive discounts to pet owners across New York, New Jersey, Pennsylvania, Delaware and Connecticut. The program is a collaboration with the American Society for the Prevention of Cruelty to Animals. 

  • Gap Inc. ventures into Africa

    SAN FRANCISCO — Gap Inc. announced that it plans to open its first Gap store in Egypt this July and its first Gap and Banana Republic stores in Morocco this October. These store openings will mark the company’s first entry into Africa.

    As part of an existing franchise agreement with The Fawaz Al Hokair Group, Gap will open its first Egyptian store in the Mall of Arabia in the capital city of Cairo. Two additional Gap stores will open at Cairo’s City Stars Mall and Sun City Mall this October.

  • Toys"R"Us brings "Toy Story: Hawaiian Vacation" to life

    WAYNE, N.J. — Toys"R"Us announced that it will offer an exclusive collection of toys based on the animated short Toy Story: Hawaiian Vacation, playing in theaters in conjunction with Cars 2.

    Examples in the line include:

    • Sheriff Woody 16-inch action figure dressed in Hawaiian shirt, straw hat and lei. The toy can say 20 phrases when kids pull the string on his back and plays Hawaiin music.

  • Missoni brand will bring freshness for fall

    Italian luxury brand Missoni hits target stores this fall (Sept. 13 to Oct. 22) and like a lot of the edgier designer exclusives the retailer brings into its stores you have to wonder about the degree of brand awareness among the Target faithful. Missoni certainly sounds like it could be an Italian luxury brand, but then the same thing could be said of Mossimo, Merona or any brand that ends in a vowel.

  • Macy's chefs hit the road

    NEW YORK — Macy's announced that its "Macy's Chefs A-Go-Go" food truck tour will kick off in Miami on June 28. The first-ever tour will feature a chef from Macy's Culinary Council at each stop. MCC chefs include Cat Cora, Todd English and Marcus Samuelsson.

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