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Cross-Merchandising

  • Ikea wins big award for small space marketing

    LOS ANGELES — Ikea has been named "best small space solution" by The Intelligence Group, a consumer insights firm, publisher of the Cassandra Report, which highlights youth trends and behavior.

    Ikea was one of the winners of the group's first Cass Awards, which were awarded to companies and brands that best reached Generation Y through their marketing efforts last year.

  • Warner Bros. Consumer Products brings 'Oz' magic to life

    BURBANK, Calif. — Warner Bros. Consumer Products announced that Jazwares, USAopoly and Mattel are among the toy companies it has partnered with to create new products in honor of the 75th Anniversary of "The Wizard of Oz" in 2014.

     

  • Octonauts swim into Toys'R'Us

    WAYNE, N.J. -- Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

  • Toy industry plays up latest trends

    NEW YORK — With Toy Fair happening now in New York City, the Toy Industry Association has revealed what it believes are the top toy trends for 2013. 

  • Consumers in love with last-minute V-Day shopping

    CHICAGO — Most Valentine's Day celebrants plan to shop a week or less before the holiday, and many wait until Feb. 13 or 14 to make their final purchases, according to research by the NPD Group, a leading global information company.

  • Nestle sweetens Valentine's Day assortment

    GLENDALE, Calif. — Nestle today announced new additions to its line of Valentine’s Day offerings.

    This season's collection includes the new Wonka Lik-M-Aid Fun Dip Mystery Flavor Valentine Exchange Kit. Returning this year are Lik-M-Aid Fun Dip Valentine Exchange Kit, Nestlé Crunch and Butterfinger Hearts, Wonka's best-selling Nerds , Pixy Stix, or Laffy Taffy Candy and Card Kits, Wonka Sweetarts Lollipops and Wonka Sweetarts Hearts.

  • Banana Republic’s new ‘Love’ campaign includes partnership with Match.com

    New York -- Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.

    To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine's Day album posted on the brand’s Facebook page.


     

  • Target loyalty program comes to Canada

    TORONTO — Canadian consumers eager to get their hands on a Target loyalty card can now apply for one. Target Canada announced that pplications for its REDcard products - the Target Debit Card and the Target RBC‡ MasterCard - are now available online at Target.ca/redcard. Guests planning to shop at Target stores in Canada with a REDcard will receive an additional 5% off Target's already low prices, applied instantly at the time of purchase.

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