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  • Report: The five types of social back-to-school consumer

    Boston – Retailers trying to successfully attract business from back-to-school shoppers need to understand the different types of customer segments they must target. According to a new report from social media analytics software provider Crimson Hexagon, back-to-school consumers fall into five broad categories based on how they broadcast their goals, choices, experiences, and opinions about back-to-school shopping on social media.

    The five types of social back-to-school consumer are:

  • Heidi Klum dons Jordache jeans for latest ad campaign

    NEW YORK — Jordache has chosen supermodel, designer, entrepreneur and host of television’s Project Runway and America's Got Talent, Heidi Klum, as the face of its latest ad campaign.  

    Shot by photographer, director and longtime Klum collaborator, Rankin in Los Angeles, the commercial casts Klum as a pied piper who leads a suburban cast and a not so suburban cast to the beat of Bee Gees Stayin' Alive.  

  • Coupon publisher has new CFO

    NEW YORK — News America Marketing, a coupon publisher in the U.S. and Canada which produces more than 165 billion coupons annually, has promoted Chris Blanco to EVP, CFO. He will report directly to CEO Paul V. Carlucci.

  • J.C. Penney names Kraft exec as senior VP marketing

    Plano, Texas – J.C. Penney has named Debra Berman as senior VP marketing. Berman previously served as VP marketing strategy and engagement at Kraft Foods Group since 2009.

  • Facebook Video Ads: Boon or Bane for Retailers and Consumers?

    Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

  • Petco works social media for new contest

    SAN DIEGO — Petco is leveraging social media to engage existing customers, entice new ones and, as part of its mission statement, help out shelters in need with its “Be a Great One” contest. 

  • Harbor Freight teams with Ozmott on mobile application

    Traverse City, Mich. -- Mobile-shopping application Ozmott has partnered with Harbor Freight Tools to provide an app that will offer discounts in all Harbor Freight locations nationwide through a free mobile platform.
         

  • Sears spreads anti-bullying message during BTS season

    HOFFMAN ESTATES, Ill. — Sears is touting its Team Up to Stop Bullying program to parents, educators and students during the back-to-school season. The program is open to customers and Shop Your Way members.

    Participants can experience the Sears "Jean Scene" activities in four different ways this month.

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