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Target in big multichannel holiday push; rolling out in-store pickups
Minneapolis – Target Corp. is making a big online push for the holidays, including expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 (the service is now available in about half of the chain’s locations). And for the first time, Target will promote the concept of Cyber Week, with an ad campaign Dec. 1 through Dec. 3 that focuses on Cyber Week deals including Cyber Monday.
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Bon-Ton will open stores Thanksgiving
York, Pa. – The Bon-Ton Stores, Inc. is the latest retailer to plan to have its stores open Thanksgiving night. Bon-Ton will open its stores at 8 p.m. on Thursday, Nov. 28 and offer in-store doorbuster deals through 2 p.m. on Friday, Nov. 29.
Online doorbusters will begin at 6 a.m. on Wednesday, Nov. 27. Other retailers that have already announced plans to open stores at 8 p.m. Thanksgiving night include Macy’s, J.C. Penney and Kohl’s.
