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Meijer drives early BTS sales with price drops and digital coupons
Meijer is generating traffic to its stores with weekly promotions and price drops on more than 300 of back-to-school items, which it plans to continue offering into September. In the past few weeks alone, customer traffic has consistently doubled, according to the retailer.
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Wet Seal names Iris Mobile as mobile agency
Foothill Ranch, Calif. – The Wet Seal Inc. has named Iris Mobile as its mobile messaging agency. Iris Mobile will support the brand's mobile marketing programs with Rich Media Messaging (RMM) to help the retailer strengthen its presence and connect more personally with its mobile customers.