Cause Marketing/ Community Programs

Walmart on Friday wrapped up its 12 Days of Giving campaign with a $70,000 donation of warm clothing to 14 non-profits groups.

One of the organizations selected to receive a donation, the Assistance League of Yuma, serves its community by using proceeds from their thrift store to provide clothing, shoes, hats and more to children in need.　Operation School Bell allows the organization to bring groups of students from rural schools twice a year to get clothing.

ISELIN, N.J. — Domino Sugar has donated $50,000 to the American Red Cross for relief and rebuilding efforts in the Northeast following Hurricane Sandy.

DEERFIELD, Ill. — Walgreens has made additional donations totaling $100,000 to Hurricane Sandy relief efforts.

The company, which includes Duane Reade in New York and New Jersey, is making two $50,000 contributions, one to the Empire State Relief Fund announced by New York Gov. Andrew Cuomo, and the other to the Hurricane Sandy New Jersey Relief Fund established by Gov. Chris Christie.

ENGLEWOOD CLIFFS, N.J. — Unilever has donated nearly $850,000 and three million pounds of Unilever brand products to Feeding America, the nation's leading hunger-relief organization, in 2012.

The financial contribution comes from joint cause marketing programs and support from the Unilever United States Foundation.

ATLANTA — The Coca-Cola Company has introduced a free-to-play mobile game called Thred, which will enable users to have fun while getting involved in the global campaign to fight AIDS, tuberculosis and malaria.

Coca-Cola teamed up with Red, an organization founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.

Whole Foods and fighting poverty are not words normally associated with one another, but a unique initiative underway with a breakfast supplier has the potential to do exactly that.

ALEXANDRIA, Va. — Target is teaming up with the United Way for the 22nd consecutive year to bring families in need some holiday cheer.

Target stores across the country will donate more than $200,000 worth of holiday trees to the charitable organization, as part of the Target Share-a-Tree Program. The United Way and its volunteers will distribute the trees to families in need, shelters, community centers and childcare programs.

LOS ANGELES — Blake Mycoskie, founder of the Toms shoe brand, has donated 100% of the proceeds from his bestselling book “Start Something That Matters.”

Mycoskie has established the Start Something That Matters Foundation with the book’s proceeds, approximately $300,000, to benefit social entrepreneurs and students around the world. The first three recipient organizations of the new fund are the Dell Social Innovation Challenge, Echoing Green and GOOD.is.