Marketing Tactics

The past year saw the opening of dozens of exciting new stores in Manhattan. Here’s my annual list of faves:

• Barneys: In a spectacular homecoming, the upscale retailer opened a stunning flagship downtown on the same block the company was founded in 1923. The multi-level, 55,000-sq.-ft. store combines the ultimate in modern luxe with the latest technology, from beacons to a store clienteling app to mobile checkouts. (101 Seventh Ave.)

Target Corp. is thinking out of the box in urban and other select areas.

The retailer’s flexible format store is designed to allow it to open in locations — ranging from downtown areas to college neighborhoods — that can’t accommodate a big-box footprint. The stores, which also serve as convenient pick-up destinations for online orders, run the gamut in size depending on their location. But most seem to average from about 20,000 to 40,000 sq. ft. The smallest, at 12,000 sq. ft., is in Berkely, Calif.

Making an even bigger push into private-label foods, Amazon launched a new line of natural snacks.   Already a player in non-food private label categories, including household goods and other items under the Amazon Basics and Amazon Elements brands, Amazon’s newest line, Wickedly Prime, is making a push into grocery — specifically among “foodies.” The line currently features popcorn, blue corn and sweet potato tortilla chips, and soft shell almonds.  

The Tile Shop is expanding, in new markets and existing ones.   The specialty retailer opened its first location in Washington, D.C., a 10,400-sq.-ft. store in the historic neighborhood of Tenleytown.    The Tile Shop also opened its twelfth location in the Chicago metro area, in Schererville, Indiana.   

Spin, an entertainment concept that had its genesis in “Naked Ping Pong” parties in New York’s Tribeca neighborhood, has taken the ground floor space to close out leasing at a new retail venue in Philadelphia.   The glass-fronted, 55,000-sq.-ft. center in Rittenhouse Square, owned by an affiliate of Midwood Investment & Development, is co-anchored by The Cheesecake Factory and Verizon. Also inhabiting the three-story building is &Pizza and WeWork, a collaborative work space.  

A new partnership plans to open dozens of Dunkin’ Donuts locations in Louisiana.    The company announced that New Orleans Saints Quarterback Drew Brees, in partnership with existing franchisee Vik Patel, has signed an agreement to develop up to 69 new Dunkin' Donuts restaurants in New Orleans, Baton Rouge, Shreveport, Monroe and Alexandria, Louisiana over the coming years. Brees is a New Orleans Saints Super Bowl champion and MVP and former New York Giants offensive lineman.   

Initial reports about holiday spending bode well for retailers.   Consumers spent 16% more on holiday purchases this year than in 2015, according to the International Council of Shopping Centers Post-Holiday Shopping Survey.  

While results were conservative, holiday digital sales surpassed 2015 figures.