Marketing Tactics

Sephora announced a new initiative targeted to transgender customers.

Grocery stores and restaurant experiences are rapidly evolving to keep customers coming through the door.

Although Target's numbers have softened since the last quarter, this is nevertheless a pleasing performance which shows that the company's various initiatives are delivering growth. 

Kohl’s posted a strong performance in its first quarter amid improved inventory management and ongoing efforts to improve store traffic and court millennials.

Kohl’s is reinventing its loyalty strategy by taking the best elements of its three rewards programs and rolling them into one.

Communal dining—or food halls—tops a list of breakout retail concepts in shopping center developments.

Kohl’s is hoping to attract more millennials with its latest partnership.

Sears Holdings is upping the rewards for its credit card holders.