Marketing Tactics

Sigmund Freud admitted he did not know what women want, but Valassis knows the yearnings of online grocery shoppers.

McDonald’s is targeting the fastest-growing segment of the workforce through a first-of-its-kind collaboration in the quick-service restaurant industry.

eBay wants to shine a light on the most inspiring small businesses using its platform.

RTW Retailwinds (formerly New York & Company) is expanding its product portfolio with a jump into one of retail’s fastest growing sectors.

Every retail marketer has had the same nightmare.

Mother’s Day 2019 is expected to deliver the holiday’s highest consumer spending to date.

A bed-in-a-box company that offers consumers a one-year “try out” trial period takes top honors when it comes to year-over-year growth in an annual report of online retailers.

A surging Lululemon Athletica is looking for new markets to conquer.