Marketing Tactics

In determining company strategy and marketing tactics during times of economic turmoil, political tension, or social unrest, the most important thing is to know your customer base.

The number of brands selling and advertising via Amazon has sharply risen since the outbreak of COVID-19, and other e-marketplaces are also growing.

Victoria’s Secret isn’t done closing stores.

Sephora is embarking on the largest store expansion plan in its 21-year history in the United States.

Target Corp.’s newest shop-in-shop initiative is with a tech giant.

The nation’s largest bridal retailer is launching the “Little White Dress Boutique” across channels, with leading-edge virtual features.

Join Chain Store Age for a webinar on Thursday, March 4, 11 a.m. (EST) on one of the biggest challenges facing retail marketing and sales organizations: The pressure to increase lead generation and improve conversion.

If local businesses are wondering who reads online reviews, a vast majority of their customers probably do.