Marketing Tactics

Ulta Beauty unveiled new initiatives and investments along with its long-term financial targets for fiscal 2022 through 2024 at its virtual analyst and investor conference on Tuesday.

This will be a “secondhand holiday” for many gift-givers amid concerns about product availability.

Nordstrom is positioning itself as a one-stop shopping destination for all things holiday — from Christmas trees to special pop-up shops to free gift wrap.

Macy’s is restoring a holiday tradition that it canceled last year due to the pandemic.

CVS is preparing for an anticipated difficult flu season with an artificial intelligence-based, personalized messaging campaign.

Walmart is joining other major retailers that include Amazon and Target in starting its Black Friday promotion well before Thanksgiving.

Consumer interest in-store credit cards is on the wane this holiday season.

American consumers kept shopping in September despite rising prices, supply chain disruption, the Delta variant and the end of enhanced unemployment benefits.