Black Friday arrives at Walmart — with perks for subscription program members

Walmart is joining other major retailers that include Amazon and Target in starting its Black Friday promotion well before Thanksgiving.

The discount giant is launching its second annual “Black Friday Deals for Days” promotion. New for 2021, paying members of the Walmart+ subscription loyalty program will receive access to three online Black Friday events throughout November four hours before other customers.

As in 2021, Walmart will spread out its Black Friday savings to three events throughout November. Each savings event will begin online at Walmart.com and continue with the same deals in Walmart stores.

The first event, focused on deals for toys and electronics, kicks off online Wednesday, Nov. 3 and continues in stores Friday, Nov. 5. It also features Walmart’s tire savings events. Walmart+ members will get early access to deals from 3 p.m. – 6 p.m. E.T. on Wednesday, Nov. 3.

The second event, focused on apparel, home goods and hardlines, takes place online Monday, Nov. 10 and continues in stores Wednesday, Nov. 12. Walmart+ members will get early access to deals from 3 – 6 p.m. E.T. on Wednesday, Nov. 10.

Walmart has not yet released details on the timing of or specific products included in its third Black Friday event, which the company says will wrap up a month of savings with its biggest, best savings of the season. The retailer has also started offering early Black Friday savings on thousands of items on its site, while supplies last.

In addition to online deals starting Oct.18 and the upcoming “Black Friday Deals for Days” events, Walmart is offering rollback savings on items across the store and on Walmart.com.

Other retailers offering early Black Friday discounts include Amazon, Target, Best Buy, Walmart’s warehouse club subsidiary Sam’s Club, and Newegg.

“We continue to build Walmart+ to be the ultimate life hack for our customers,” said Janey Whiteside, chief customer officer, Walmart U.S. “That means we’re there for our customers during the everyday with key benefits like free unlimited delivery from stores and free shipping with no order minimum, but it also means we create extra excitement for them during the big moments, like Black Friday. We’re excited for our Walmart+ members to be first in line for the hottest Black Friday deals out there.”

“Our customers count on us to deliver an amazing Black Friday experience with the best prices year after year, and this year we’re making it even bigger and better with more ways to shop and more of every item,” said Scott McCall, executive VP and chief merchandising officer, Walmart U.S. “The team has worked hard to prepare for another outstanding holiday season, and no matter how or where our customers choose to shop – from the shelf in a store, ordering online and picking it up curbside or having it delivered to their front door – they can depend on us for a safe and convenient shopping experience.”