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Aeropostale in Times Square debut with 19,000-sq.-ft. flagship
New York City -- Aeropostale on Friday opened the doors to its largest store to date: a two-level, 19,000-sq.-ft. global flagship in the heart of New York City’s Times Square. The store is intended to raise the teen retailer’s profile and serve as a platform for its international expansion. By the end of this year, it expects to have 50 stores in Canada and 10 in Dubai.
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P&G unites innovation with value for multipronged campaign
NEW YORK - In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.