Marketing Tactics

Santa Clara, Calif. -- A study of some of the country’s largest retailers’ return policies has found significant failings, according to CrossView, a premier provider of cross-channel commerce solutions.
 

New York City -- A majority (88%) of consumers have gifts and presents still to purchase, and 79% are undecided about exactly what gifts to buy this year, according to the Holiday Shopping Index, an annual survey by StrategyOne, a Daniel J. Edelman strategic research and measurement consultancy firm.

Disney Store has opened its largest and most ambitious store to date -- smack in the middle of Manhattan’s Times Square. The 20,000-sq.ft., two-level Disney emporium is about five times bigger than most Disney stores, with a layout that is divided by the company’s most popular franchises.

New York City -- Confidence among U.S. consumers increased more than forecast in November to the highest level in five months. The Thomson Reuters/University of Michigan final index of consumer sentiment rose to 71.6 during the month, from 67.7 in October. Economists had projected a reading of 69.5.

The report came as retailers prepared for the Black Friday shopping onslaught, the official start of the holiday shopping season.