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Marketing Tactics

  • SpendingPulse Survey shows year-over-year growth

    Purchase, N.Y. -- MasterCard Advisors SpendingPulse report, released Thursday, showed that sales in most retail categories continued to gain momentum over an already strong October showing.

    Year-over-year total apparel sales in November saw a 9.6% increase, the largest year-over-year growth in 2010 for that sector following the previous record in October. Total apparel has recorded eight out of 11 months of year-over-year gains so far in 2010. In November, all of the sub-sectors posted year-over-year growth.

  • Cyber Monday sales up 16% to $1.02 billion

    Reston, Va. -- Online spending on Cyber Monday reached $1.028 billion, up 16% versus a year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold, according to comScore.

  • Keeping up with smarter consumers

    By Andy Monshaw, [email protected]

    Today's consumers are more informed, influential and decisive than ever before. They demand more from their retailers, both face-to-face and virtually. Those retailers that don’t get it right, risk losing not only their business, but also their endorsement -- with friends, family, and a whole host of online followers. Small to midsize retailers, especially, feel the pressure to find new ways to forge lasting relationships with customers.

  • Rose Paving ranked among Chicago’s Top 100 workplaces

    Bridgeview, Ill. -- Rose Paving Co., which provides complete parking-lot management solutions nationwide, has been named a Chicago Tribune Top Workplace for 2010 in the small-sized company category. One hundred companies, organizations, and agencies were honored at an awards ceremony on Nov. 9 hosted by the Chicago Tribune.

    The awards, given for measured qualities including company leadership, career opportunities, workplace flexibility, and compensation & benefits were presented to Chicago-area companies for the very first time.

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