Marketing Tactics

SUNBURY, Pa. - Weis Markets has announced that it has lowered the prices on 2,400 staple items, and that it will freeze the prices of these products for 90 days through April 2. 

This should be interesting. “Target: Inside the Bullseye” is scheduled to air on CNBC Thursday, Jan. 13 at 9 p.m. EST. The documentary will repeat that evening at 10 p.m., 12 a.m. and 1 a.m. and will also re-air again on Jan. 15 at 8 p.m. and 11 p.m.

The Great Save promotion is back again at Target for the second year in a row. As was the case last year, the promotion is billed as something of a warehouse-club type shopping experience complete with sharp pricing on large-pack sizes combined with a little bit of the treasure hunt atmosphere to create the allure of discovering bargains.

The biggest difference between this year and last year is the Great Save promotion will be shorter. It runs through Feb. 5 this year, whereas last year it was in place for seven weeks or until nearly the end of February.

LANDOVER, Md. — Giant Food is helping customers stick to their New Year resolutions by emphasizing its product labeling system.

Healthy Ideas, which initially launched in January 2009, identifies healthy options for customers as they shop the aisles, and includes both perishable and nonperishable items, as well as private-label and national brands.

MINNEAPOLIS - Target has created a new way for parents to share news about their new baby. The company last week announced the launch of its Big Baby Billboard, an interactive online experience that includes an outdoor presence in New York City and Los Angeles. For a limited time, parents can visit the Target Baby Facebook page to create a playful digital birth announcement that can be shared online with family and friends, the company reported. Target said it will then randomly select birth announcements for display in New York City's Times Square (through Jan.

As retailers gather in New York City for the National Retail Federation’s Annual Convention and EXPO The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online. That’s the takeaway from a study released by Leo Burnett’s marketing services arm, Arc Worldwide .

Target.com was second only to Walmart.com in terms of the number of unique visitors its website attracted this holiday season, and as such is well positioned to capture a large share of this year’s record online spending. Total online holiday sales advanced 13% to nearly $31 billion, according to the online measurement firm comScore. For the 56-day period beginning Nov. 1 through Dec.

BOCA RATON, Fla. - Office Depot announced that it is inviting customers to upload photos of their messy, unorganized office space or desk its Facebook page for a chance to be named "America's Messiest Office" and win a wide selection of prizes.

Photos can be uploaded through Jan. 31, and the person with the messiest office will win a $10,000 office makeover. Additionally, 10 visitors daily will win a $100 Office Depot gift card, and everyone who submits a messy office photo will receive a special Office Depot coupon good for a future purchase.