Marketing Tactics

Target’s Redcard may become an increasingly more important factor in the retailer maintaining low price leadership.

Customer Growth Partners’ price comparison survey for Target and Walmart revealed that on a comparable 55-item basket of items found at Walmart Supercenters and Target P-Fresh stotes or Target Superstores, Walmart had reasserted price leadership over Target by almost 3%--prior to Target’s Redcard 5% discount. For the first three months of the year Target had 0.6% advantage (prior to the Redcard discount) over Walmart. 

North Vancouver, B.C. -- Capilano Mall is using quick response (QR) codes as an option for customers to participate in the mall's "Be Our Energy Star" contest. Entrants are being asked to write down, in 100 words or less, what they are doing to be more environmentally or socially conscious for a chance to win an Energy Star-certified LCD TV and laptop valued at over $3,500.

PITTSBURGH — Giant Eagle is celebrating its locally and regionally grown produce with a new multimedia video.

The retailer said that it is taking several steps to educate consumers on which fruits and vegetables at their peak season throughout the year and is further relaying this message through its multimedia video, which can be viewed on Giant Eagle's website.

Boston -- Clothing and accessories retailer Metro Park has filed for bankruptcy and is closing all 69 stores nationwide.

The store closings and liquidations begin on May 6. Gordon Bros. Group and Hilco Merchant Resources are running the going-out-of business sales for the retailer.

Based in Los Angeles, Metro Park was founded in 2000. Specializing in upscale trendy fashions, Metro Park has been feeling the heat of increased competition from such fast-fashion retailers as H&M.
 

On average, across the retailer set, number of inserts decreased slightly while the number of pages increased on a year-over-year basis for the month of April. When reviewing front page category share of voice, candy experienced a strong increase in April 2011 compared with the same month in the prior year. This is no surprise as Easter fell later in the month in 2011, giving retailers the opportunity to advertise this category for more weeks throughout the month than in 2010. Other categories with notable increases in 2011 versus 2010 include household cleaning, digital TVs and toys.

City of Commerce, Calif. -- Los Angeles outlet shopping mall Citadel Outlets has named a new marketing team.
       
Traci Markel has been named marketing director and Simone O’Connor has been named marketing and special events manager.  The Citadel marketing team also includes Veronica Garzaro, marketing and domestic tourism manager, and Kristina Carlson, international tourism sales manager.
       

Sam's Club this week is promoting itself as a small business leader and has announced several initiatives in honor of National Small Business Week May 16 to 20. The company said it would donate up to $200,000 to organizations supporting entrepreneurs. In addition the company is offering a limited-time, lower-cost membership deal for small business owners.

The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens, but it doesn’t appear Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.