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Marketing Tactics

  • Forest City teams with FaceCake on 3D virtual dressing room

    Cleveland -- Forest City Commercial Management, in partnership with FaceCake Marketing Technologies, said it is previewing a new technology at three of its California shopping centers that allows mall shoppers to try on a vast inventory of clothing and accessories from multiple stores via the first full-motion, 3D, real-time virtual dressing room.

  • Two Food Lion stores earn Gold-Level GreenChill store certification

    Salisbury, N.C. -- Grocery chain Food Lion said Tuesday that two of its stores have earned the U.S. Environmental Protection Agency's 2011 Gold-Level GreenChill Store Certification Award, one of the agency's highest honors for refrigeration.

    The stores are located in Conyers, Ga., and in Columbia, S.C.

    Food Lion became a founding partner with the EPA's GreenChill program in 2007. Since that time, the grocer joined other food retailers to reduce refrigerant emissions and decrease impact on the ozone layer and climate change. Food Lion has won GreenChill's Distinguished Partner Award and its Superior Environmental Achievement Award in the past.

    "Our company is committed to going beyond simply reducing refrigerants," said Susan Sollenberger, director of energy, maintenance and equipment purchasing at Delhaize America South. "In addition to reducing emissions through the EPA's GreenChill partnership, we contin

  • Nordstrom, Express announce NYC-area stores

    New York City -- Nordstrom announced Monday that its new Treasure&Bond concept will open in SoHo on Friday, according to a report by the New York Times. The boutique-style store, which represents a new market entry for Nordstrom, will be a fraction of the size of a typical Nordstrom department store and all profits will be donated to charity. Merchandise is funkier, but is not discount like its Nordstrom Rack sister. 

  • Game on for sports fans at Old Navy

    NEW YORK — Gap’s Old Navy unit rolled out more than 1,000 sports-oriented store-within-stores Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.

    The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.

  • Home Depot Q2 net income rises 14% on storm-related repairs

    Atlanta -- Home Depot reported Tuesday that its second-quarter net income soared 14% to $1.36 billion, compared with $1.19 billion in the year-ago period. The home-improvement retailer cited an uptick in storm-related repairs and lawn supplies for the improved performance.

    Revenue rose 4% to $20.23 billion, topping Wall Street’s expected $19.97 billion. Same-store sales rose 4.3% globally and 3.5% in the United States.

  • Dick's Sporting Goods Q2 net income surges 43%

    Pittsburgh -- Dick's Sporting Goods reported Tuesday that net income for the quarter ended July 30 rose 43% to $73.8 million, compared with $51.5 million in the year-ago period.

    Revenue rose 7% to $1.31 billion from $1.23 billion. Same-store sales increased 2.5%.
     

  • TJX comps up in Q2

    FRAMINGHAM, Mass. — TJX announced that net sales for the second quarter of fiscal 2012 increased 8% to $5.5 billion and consolidated comparable-store sales increased 4%. Net income for the second quarter was $348 million and diluted earnings per share were 90 cents, compared with 74 cents per share last year. 

  • Urban Outfitters' Q2 profit plummets 21%

    Philadelphia -- Urban Outfitters reported Monday that profit for the quarter ended July 31 dropped 21% to $56.7 million, from $71.7 million a year earlier. The company blamed increased expenses related to investments in e-commerce, retail catalogs and technology for the performance slip.

    The operator of Urban Outfitters, Anthropologie, Free People and Terrain clothing stores saw revenue rise 10% to $609.2 million, beating analysts’ expected $604.1 million.

    Same-store sales slipped 2%.

     

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